Interview/Testimonial Videos
POP INC Production can produce powerful and emotional interview/testimonial videos
Interview and testimonial videos can be among the most powerful marketing and sales tools you can include for your business. To produce excellent results in video production for interview and testimonial videos, you need high-quality equipment, be well prepared, focus on the why, create an emotional connection, keep it short, and have a professional video production team. POP INC Production offers all of that and even more.
Recording interview/testimonial videos with in-house experts or opinion leaders in your industry is an effective way to build trust and confidence with your target audience. In principle, finding key influencers in your sector of business, who may or may not share your point of view, and make these discussions relevant to your audience. Humans want people to be real with them and nothing replaces a human connection.
Interview and testimonial videos, in particular, can be a multi-purpose tool for internal content or external resource materials. Choosing a speaker who is engaging by including something interesting in the video like showing a customer using your product or service is a great starting point.
How does an Interview/Testimonial Videos work?
Interview/testimonials from clients offer the social evidence needed to help an individual or group of people make a decision. As a result, testimonials from valued customers and their experience may be exactly what your target audience needs to take that final step and choose your business.
For an interview/testimonial video to be effective, it’s more than just a simple surface interview, it requires a deep dive with an industry expert offering deep conversation that shows what matters to your audience. You need to be able to talk about it in a way that distinguishes you from the masses. Interview/testimonial videos need to capture your message in a way that engages people, simplifies the information and creates an emotional response.
How can POP INC Production interview/testimonial’s process help your business?
Authenticity is the key to how a message is delivered. It is the nature of that message that determines the success of a video production, even more with an interview/testimonial video. That’s why interview/testimonial videos are so powerful, because people will listen to other people’s opinion of your business. Here are some reasons why POP INC Production interview/testimonial videos can be powerful tools for your company:
- Filming for authenticity.
When the audience feels the authenticity of the video, they are more engaged with the content and the message you are communicating. POP INC Production will create an interview/testimonial video with a feeling of authenticity. We will make it natural, credible and believable by focusing on capturing a natural response of the interviewee. - The context is importan
Whether we’re shooting an interview/testimonial video in a local store, restaurant or workplace, it is important to put your interview/testimonial video in context. Interview/testimonial videos by POP INC Production will show to your viewers the context, by adding richness to the story you are going to share with them.
- Be prepared and make it interesting
For an interview to be a successful interview, the video production must be well planned to include the appropriate speakers, well prepared with questions and a clear guideline for efficient conservation. It is a wise idea to give your interviewer a general idea of the topics you’re going to discuss in the interview in advance, so that they have time to prepare, with still a natural feel during the conversation.
Our Interview/Testimonial Video Process
Every client is different and this demands a unique approach from our creative team. This dynamic approach helps us get to know your business, your services and your target audience.
- Creative meeting for your interview/testimonial project
Our team meets with you to talk about your project, your needs and to determine the ideal customer for your brand. - Creation time
Our team of content creators develop a strategy and content. With your approval, our highly qualified production company can start to shine. - Production
Our team captures stunning images and do all the works to capture the images we need for the video production. - Motion design
Adding motion design to create a story to tell. With a well-established shooting plan, we will take all the necessary elements to meet the needs of the video production.
- Editing
Putting together all the creative elements for a splendid video. With the help of our professional equipment, we will take a video to the next level of professionalism and elegance. - Delivery
We share the result with you. With the final result of the video production, our team will share it with you so that you are fully satisfied with the mandate and your needs. - Broadcast
With your approval, we broadcast the interview/testimonial video for your brand at the right media. We will use the most appropriate digital marketing techniques to optimize the best results for video delivery to reach your target audience.