Let’s reinvent the way we advertise on television. With POP INC Production, let’s be creative and innovative together.
With the many decades that we know about television, it remains the main medium that people use to consume content. In fact, television, in its various forms, is the world’s most popular type of video. On average, according to the data available, television accounts for 90% of the viewers’ average video time.
From the very first television commercial aired more than 75 years ago, television advertising has grown to become a $75 billion a year industry. What’s great about TV commercials is that you can direct the message in the style you want.
POP INC Production has an incredible ability to adapt and can produce a TV commercial in your image and your needs. If you are looking to produce a humorous video, we are able to do so. If you are looking to produce an emotional video, we can do that too. POP INC Production can respond to your requests and our creativity and innovative ideas allow us to offer you several solutions to set you apart from your competitors.
What POP INC Production offers you for TV commercials:
POP INC Production offers you a video production service to stand out your business from the competitors. Thanks to our experience, knowledge and creativity, POP INC Production will meet your TV commercials mandate by focusing on these points:
- Break the Pattern
POP INC Production brings the “one more thing” to your video production that you are seeking. To get people’s attention, sometimes you have to do something different. More than a video, you have to bring something to surprise and catch the audience. By breaking the pattern, your message to share is simple and effective.
- Be Creative:
At POP INC Production, we are all very creative artists and our brainstorming sessions are fun, amusing and comforting. Every project we are involved in is a reflection of our personality and our vision of the world. We make sure it’s fun, engaging and relevant to the audience you’re targeting.
- Focus on the First 5 Seconds
To deliver an effective TV commercial, you have to capture the audience’s attention immediately and keep it engaged for the duration of the TV commercial. So the first five seconds are the key to engagement and POP INC Production can offer you several ways to achieve this objective.
- Be Authentic
Being authentic is one of our most fundamental values at POP INC Production, humans want people to be real with them and nothing replaces a human connection. According to our team, authenticity is the key. If your ad is authentic, you will leave a durable impression.
TV commercials need to capture the attention of your target audience in a short period of time and give them a reason to engage with your brand. Use humour, a unique offer or a captivating story to make your message stand out from the crowd. TV commercials are intended to help your business to get known by the public and to show off your services and products. TV commercials are meant to make people talk and share. Here are a few ways a TV commercial can stand out from other conventional marketing tools.
- They are memorable:
The most successful commercials have the gift of becoming anchored in your memory. Today, the average person in the city views some 5,000 commercials in a single day. Our knowledge at POP INC Production allows us to know how to break the noise and stand out with a message that is meaningful, different and effectively represents your brand identity.
- They are definitely worth sharing:
For a maximal exposure, your advertisement must encourage people to tell others about it, in real life and on social media. Typically, ads that inspire this kind of conversation create some kind of emotional response: they are funny, provocative, weird or emotional.
- They communicate brand values:
The best ads will capture the voice and identity of the brand, and communicate the company’s values and ethics. Your audience needs to look at the ad and say, “This brand belongs to the people like me.”
- Call to Action:
A “call to action” is essential for effective communication. Simple and easy to understand, a “call to action” presents the next step that the target audience must take to create an engagement with TV commercials.
Our TV Commercials Process
Every client is different and this demands a unique approach from our creative team. This dynamic approach helps us get to know your business, your services and your target audience.
- Creative meeting for your TV commercial video Campaign
Our team meets with you to talk about your project, your needs and to determine the ideal customer for your brand.
- Creation time
Our team of content creators develop a strategy and content. With your approval, our highly qualified production company can start to shine.
Our team captures stunning images and do all the works to capture the images we need for the video production.
- Motion design
Adding motion design to create a story to tell. With a well-established shooting plan, we will take all the necessary elements to meet the needs of the video production.
Putting together all the creative elements for a splendid video. With the help of our professional equipment, we will take a video to the next level of professionalism and elegance.
We share the result with you. With the final result of the video production, our team will share it with you so that you are fully satisfied with the mandate and your needs.
With your approval, we broadcast the TV commercial video for your brand. We will use the most appropriate digital marketing techniques to optimize the best results for video delivery to reach your target audience.