Brand Activations

POP INC Production have great ideas for brand activation video for your business.

A brand activation is any campaign, event or experience that allows your brand to connect directly with consumers and help build a loyal brand community around your product or service. Activation is often both inclusive and interactive, setting the fire that will allow people to find your product and be aligned with your objective. They demand appropriate content, strategy and execution. POP INC Production offers all of that and even more.

Brand activation video is a relatively recent term in the field of marketing, which has become more popular in recent years. It plays a crucial role in any multi-touch branding event marketing plans. Here are a few key reason for a brand activation:


  1. The audience is the key
    You can ask yourself: how can you get your audience to be engaged in your events? The key is to think about your audience and how you can solve their problems, surprise them or fulfill their aspirations. Such a way of thinking will naturally result in an increase in clientele and sales, because you care about your users.
  2. Make Sure That Your Experience Can Be Easily Shared
    The simpler it is for consumers to share their experiences with your company on social media, the more often they will do it. By making sure that the users can share their experience in a simple or rewarding way, more people will connect and engage with the message you are trying to build. 
  3. Seek Excellence
    All events strive to exceed expectations and offer unique experiences. Seeking excellence means asking yourself: how can your company be innovative and make your next event memorable? It is important to leave a good experience and a feel to the audience. People may forget what you said, but never how you made them feel.

How does a POP INC Production brand activation video work?

Essentially, brand activation is the dynamic process of making a company known by addressing consumers in the target audience directly. This can be done through various types of events or marketing campaigns, as long as the effort results in a unique consumer experience that builds awareness of the company.

If this sounds too large a definition to you, it’s because the activation of a mark can be initiated in so many different ways. Here is some way a brand activation from POP INC Production can be use and benefit to increase your company’s awareness.


  • Promote Unique Client Experience
    One of the secrets to creating a great consumer experience is to make it unique; an experience that your audience has never seen or done before.
  • Solve Clients Problems
    To make your company known, offer your audience answers to their problems. By offering a solution to your target audience to solve their problems with your product. People will remember your service and the experience you have provided them with.
  • Help Your Clients Do Good
    We all want to do good in the world and help others. Sometimes it’s hard to know where to begin. Maybe your business can spotlight certain issues and promote your brand at the same time.


Our Brand Activation Process

Every client is different and this demands a unique approach from our creative team. This dynamic approach helps us get to know your business, your services and your target audience.

  1. Creative meeting for your brand anthem video campaign
    Our team meets with you to talk about your project, your needs and to determine the ideal customer for your brand.
  2. Creation time
    Our team of content creators develop a strategy and content. With your approval, our highly qualified production company can start to shine.
  3. Production
    Our team captures stunning images and do all the works to capture the images we need for the video production in Ottawa.
  4. Motion design
    Adding motion design to create a story to tell. With a well-established shooting plan, we will take all the necessary elements to meet the needs of the video production.
  1. Editing
    Putting together all the creative elements for a splendid video. With the help of our professional equipment, we will take a video to the next level of professionalism and elegance.
  2. Delivery
    We share the result with you. With the final result of the video production, our team will share it with you so that you are fully satisfied with the mandate and your needs.
  3. Broadcast
    With your approval, we broadcast the brand anthem video for your brand at the right media. We will use the most appropriate digital marketing techniques to optimize the best results for video delivery to reach your target audience.

Let’s design a brand activation’s strategy that can
inspire people’s hearts.