Product Launch Videos

Product Launch Videos is an important step to launch a product for a company. Trust the great experience of the POP INC Production team for this.

A product launch video is a visual demonstration and explanation of the tangible benefits of a new product. Many product launch videos tend to highlight a product’s unique characteristics. In fact, one thing that really sets a good product launch video apart is its ability to show how it solves problems.

The successful launch of a product is as good as the marketing approach and product launch video behind it. With POP INC Production’s many years of marketing experience, we know how to develop a marketing approach that stands out from the rest.

A product launch video is the perfect way to get your message out and create enthusiasm for your new product release. With our good ideas for your product launch video, you may even get lucky and find yourself going viral.

How does a Product Launch Videos work?

From starting a brand new sector of business to simply expanding your line of existing products, integrating video into your strategy campaign can help you take your product launch from good to excellent. The main reason is that video is a powerful marketing tool. In fact, viewers can have a 65–80% greater chance of completing a purchase after watching a product launch video.

With excellent skills from our video artists from POP INC Production, the power of video resides in its abilities to engage and inspire, entertain and educate in an effortlessly consumable and easily accessible format that is highly shareable. If you want your video to have an impact with a product launch video, it should be more to just to show the product. In fact, it should be about the problem, the solution, the experience, and the vision of what you are trying to build.

Considering that the right video can put a product on the map for the first time or give a new energy to the company, it is important to make a great first impression with a stunning video production from our creative video production company from Ottawa.

What can POP INC Production produce to make a great Product Launch Video?

With our experience, successful product launch videos include the following:

  • Engaging conversation and storytelling:
    It’s more than just having a quality product or service, you need to be able to talk about it in a way that distinguishes you from the masses. That’s the reason why it’s so essential to tell the story of the product and the brand. With POP INC Production’s storytelling ideas, we can capture your message in a story that engages people, simplifies the information and creates an emotional response.
  • Catch the Spectator’s Eye:
    To deliver an effective product launch video, you have to capture the audience’s attention immediately and keep it engaged for the duration of the product launch video. It has to be long enough to provide a detailed explanation of the product and its advantages, and short enough to catch the viewer’s interest.


  • A professional approach:
    Working with POP INC Production, means that our brainstorming sessions are fun, amusing, comforting, professional and have a real impact. Every project we are involved in is a reflection of our personality and our vision of the world. We make sure it’s fun, engaging and relevant to the audience you’re targeting and all of that with a professional look thanks to the talent of our video artisans.
  • Authentic and Trustworthy:
    Being authentic is one of our most fundamental values at POP INC Production, humans want people to be real with them and nothing replaces a human connection. According to our team, authenticity is the key. If your product launch video is authentic, you will leave a durable impression to your target audience.

Our Product Launch Videos Process

Every client is different and this demands a unique approach from our creative team. This dynamic approach helps us get to know your business, your services and your target audience.

  1. Creative meeting for your Product Launch video Campaign
    Our team meets with you to talk about your project, your needs and to determine the ideal customer for your brand.
  2. Creation time
    Our team of content creators develop a strategy and content. With your approval, our highly qualified production company can start to shine.
  3. Production
    Our team captures stunning images and do all the works to capture the images we need for the video production.
  4. Motion design
    Adding motion design to create a story to tell. With a well-established shooting plan, we will take all the necessary elements to meet the needs of the video production.
  1. Editing
    Putting together all the creative elements for a splendid video. With the help of our professional equipment, we will take a video to the next level of professionalism and elegance.
  2. Delivery
    We share the result with you. With the final result of the video production, our team will share it with you so that you are fully satisfied with the mandate and your needs.
  3. Broadcast
    With your approval, we broadcast the product launch video for your brand at the right media. We will use the most appropriate digital marketing techniques to optimize the best results for video delivery to reach your target audience.

Let’s sit around a good coffee and
design a stunning product launch video.